The tipping point: Measuring the success of AI in legal services
AI adoption is accelerating, but law firms and legal teams risk falling behind. Without clear success metrics, talent will leave, and competitive advantage will be lost.

AI is already transforming legal services – but are organisations keeping up?
Adoption is rising, but implementation is lagging. As AI reshapes the legal profession, organisations that move fast will gain an undeniable competitive advantage, while those that hesitate risk losing both clients and talent.
Our survey of 800+ lawyers reveals that law firm leaders must act now. Not just to adopt AI, but to prove its value, optimise its use and measure its impact.
Without clear AI success metrics, firms risk wasted investment, inefficiency and even an exodus of skilled professionals.
"Law firms are yet to publish hard data on the level of efficiency gained through using new AI tools because getting tools to a point of adoption where real value can be measured has been a challenge"
Top findings:
Lawyers are eager for greater tech adoption
49% of lawyers
said their organisation is slow or very slow at implementing new technology.
Without tech investment, people will leave
13% would consider leaving
if their organisation didn't adequately invest in AI.
More AI training will increase adoption
Two-thirds (66%) of lawyers
would use AI more if they had additional training.
Legal leaders are unsure how to measure impact
Half of all lawyers
said their organisation doesn't measure AI against clear success metrics.

The AI adoption boom
Four-fifths of UK lawyers are either using or planning to use AI. But are firms moving fast enough to keep pace?

Since our last survey in August 2024, AI adoption figures have stayed relatively flat. The percentage of lawyers using generative AI climbed from 41% to 46%, while lawyers intending to use AI dropping from 41% to 38%. The percentage of lawyers with no plans to adopt AI stayed exactly the same, at 15%.
84% of lawyers are either using or planning to use generative AI
Nick West, the Chief Strategy Officer at Mishcon de Reya, says there are a great number of repetitive tasks that lawyers do that can be partially or wholly automated.
"Pointing AI to certain processes or workflows can help lawyers allocate time to the higher value, complex or strategic parts of their work or spend more time focusing on client service."
The key drivers to using generative AI, according to the survey, are delivering work faster (71%), offering a better service to clients and stakeholders (49%), and having a competitive advantage (46%).
Three-quarters of lawyers say the top benefit of generative AI is working faster
Despite its exciting potential, Deborah Finkler, the Managing Partner at Slaughter and May, warned it will take work and investment to see the full benefits.
"It’s crucial we lay the foundations now to make sure these tools make the work better, and are seen as a positive by clients and our people alike."
Our survey results agree with this statement. Nearly half of lawyers feel their firms are slow to act when implementing new technology.
The competitive advantage
It takes action, not just adoption.

Law firms and in-house teams have been relatively quick to evaluate, implement and integrate AI into their services, but lawyers are eager for their organisations to continue pushing for greater AI-powered innovation. And faster.
Our survey found only 15% of lawyers said their firm or legal team is fast or very fast at implementing new technology, especially AI. Instead, nearing half (49%) believe their firm or legal team is slow or very slow.
49% said their firm or legal team is slow or very slow at implementing new technology
This was also the case when looking at responses from larger firms, where the number of respondents claiming their firm is fast or very fast at implementing new technology climbed to only 28%.
Responding to change and making use of data and analytics are also areas in need of greater innovation. Two-thirds (66%) of legal professionals said their organisation is adequate, slow or very slow at responding to change, while more than half (58%) said the same about data and analytics.
Embracing change can be simple. Find out more here.
The competitive risk at stake is already crystal clear. Mark Smith, Director of Strategic Markets at ½Û×ÓÊÓƵ, says: "We are already seeing firms tell us that they are both winning and losing work on the basis of their use of AI in their client-facing work."
When asked what would encourage lawyers to use AI more often, two-thirds (66%) said more training, while 50% said better communication around use guidelines. Other commonly expressed answers were a desire for further communication around how AI works (40%) and easier integration with existing workflows (38%).
Two-thirds (66%) of lawyers said they'd use AI more if they had training
Tony Randle, the Partner of Client Tech and Service Improvement at Shoosmiths, says encouraging people to adopt new technology or new ways of working can be challenging due to resistance to change and a lack of understanding of their benefits.
"It’s vital to provide comprehensive training and demonstrate practical, real-world advantages to gain user acceptance and trust."
Bhavisa Patel, Director of Legal Technology at Eversheds Sutherland, says adopting these tools is only the first step; ensuring their effective use to solve a real problem is crucial.
"Good change management is fundamental—ensuring that people are aware, have the necessary skills and appropriate training, have access to good communication channels, and know where to get support is vital."
How firms are implementing AI
The top steps organisations have taken to implement AI include offering an AI-powered product to staff (32%), developing generative AI policies (25%) and training staff to use AI (19%).
A third of respondents said their organisation has launched an AI-powered product to staff
Ensuring AI adoption isn’t just about initial enthusiasm; it requires long-term leadership and reinforcement.
Finkler at Slaughter and May says they are interested in anything that has the potential to make their client services even better.
"We are focusing our efforts on the practice areas where new technology can make the most difference – looking at how we can deliver legal advice even more effectively, and the technologies that can help us do this."
Santos from Bird and Bird says the focus for now should be on innovating the client experience, workflow optimisation, and drafting.
"Enhancing client experience through personalised services and efficient communication builds trust, while technology streamlines workflows and adds value. Advanced drafting tools also ensure accuracy."
As technology evolves, the emphasis will likely shift toward better integration of tech solutions and more advanced AI applications, says Santos, such as AI agents, which are capable of autonomously taking actions within set parameters.
A General Counsel at an energy company says the biggest area of innovation that needs to take place is to the client experience.
"External firms forget they are there as an extension of the internal team and must perform the same way."
Simmons & Simmons' Chief Operating Officer, Darren Mitchell, says firms need to be clear about what the purpose of AI tools are and then ensure that the usage is targeted accordingly to deliver the right outputs.
With nearly 90% of lawyers either using or planning to use AI, firms must move quickly beyond basic experimentation. The real differentiator will not be whether firms adopt AI, but how effectively they embed and measure it.
Failing to act on AI isn’t just a missed opportunity, it’s a serious business risk. Firms that lag behind won’t just lose efficiency. They’ll lose their workforce.
The real risk of inaction
Failing to act now could cost you talent.

The data suggests we are at a tipping point. Legal professionals recognise the value of AI, but if they feel their firms are holding them back from working more efficiently, they may look elsewhere for opportunities. Firms that fail to invest in AI risk not only inefficiency but losing their workforce.
Some expressed concern over the impact that slow or no AI investment would have on their careers. More than a quarter (28%) said their career would be negatively impacted if their organisation failed to embrace AI, while 13% said they would consider leaving if their organisation failed to embrace AI.
13% of lawyers said they would consider leaving if their organisation didn't adequately invest in AI
This escalated at larger firms, with one third (36%) of lawyers saying it would negatively impact their career, and one in five (19%) saying they would consider leaving.
Hélder Santos, the Head of Legal Tech and Innovation at Bird and Bird, says:
"AI allows legal professionals to dedicate more time and energy to the complex and strategic matters, which can be incredibly fulfilling."
It can also contribute to a healthier work-life balance, he believes, freeing up lawyers' time to enjoy their personal lives alongside their professional commitments.
The AI Lead at Linklaters, Laura Hodgson, says:
"It is in the gift of firms to ensure that legal careers remain as attractive as they have always been with rewarding, intellectually stimulating work that is suitably rewarded with autonomy and career progression."
If the talent wars have shown law firms anything, it is that the younger generation of lawyers are just as hungry as previous generations for growth and career development, and they see AI is the catalyst to that growth.
Measuring success
Success depends on measuring the impact of AI.

The top benefit of generative AI is increased efficiency, which has a far-reaching knock-on effect on most aspects of a law firm or legal department.
But attributing a precise metric to time saved, risk reduced, or the impact on employees can be a challenge.
Almost a third (29%) of respondents said their organisation is currently measuring for time savings, while one-fifth (19%) said they are measuring accuracy of outputs. Others are looking at employee feedback (17%) and cost savings (14%). Most (50%), however, said they aren't looking at any of the obvious metrics.
Half of lawyers say their organisation isn't using any of the obvious success metrics
"Law firms are yet to publish hard data on the level of efficiency gained through using new AI tools because getting tools to a point of adoption where real value can be measured has been a challenge," says Hodgson from Linklaters
This would mean measuring efficiency, accuracy and reliability, data privacy, explainability and interpretability, risks of bias, quality of output, the ability to scale and the lawyer experience, all in real-time.
Only once these validation metrics are commonly applied, she explained, can we begin to see AI change common practices and adoption really take off.
"Firms should establish clear metrics for success, such as client satisfaction scores, lawyer satisfaction and financial and technical performance indicators. Regular feedback loops and iterative improvement processes will ensure that the firm continues to meet and exceed client expectations."
Mitchell from Simmons & Simmons says the effectiveness of tools needs to be demonstrated through improvements to cost, quality and risk.
"Is the tool lowering cost by reducing the time taken to deliver tasks? Does it enable the lawyer to deliver a higher quality output to the client? Will it mitigate risk by bringing together disparate data sources or utilising a broader range of legal databases?"
Randle from Shoosmiths says ultimately we need to gauge the effectiveness of our investment in AI by reference to improvements in client satisfaction and growing market share through increasing competitive advantage.
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The problem with time
An obvious metric is whether a tool can speed up work, says Finkler.
"Whilst that’s valid, I think it’s also quite a narrow view. For me, the most important test is whether this technology can allow us to deliver legal advice even more effectively."
One of the benefits of this generation of AI is how versatile it is and how many use cases it enables, argues Smith from ½Û×ÓÊÓƵ.
"For example, using AI to speed up the process of billing can improve lock up, using AI to review and improve output can reduce write-offs, using AI to learn and develop can improve the ability to delegate, using AI to generate ideas can improve differentiation, using AI to support business development may improve the volume of opportunities or win rates."
The opportunities to create benefits from AI at the moment are huge, and the key point about measurement is to ensure the method and target of measurement support the use case and the underlying objectives, he says.
"To measure the effectiveness of AI tools, firms should focus on metrics such as accuracy, efficiency, and user satisfaction," says Santos from Bird and Bird.
However, Santos says we will soon see more focus on LLM evaluation metrics that help us to better understand AI performance.
Right now, however, the focus should be heavily weighted on adoption, says West at Mishcon de Reya.
"Even though we at Mishcon are delighted with the amount of usage we get on different AI tools, including our in-house deReyAI tool, there's a long way to go before these tools are used pervasively by our lawyers and business professionals in all the ways that could be helpful."
As firms move from experimentation to deploying AI at scale, measurement becomes important not just to prove return on investment, but also to help fuel adoption and overcome change resistance, argues Smith.
"Client expectations, perceptions and demand will be a major driver of adoption. The drive for profitability and growth will also play a major part in accelerating use and adoption in both client-facing and non-client facing scenarios."
Balancing the risks with the rewards
We all know about the risks of AI, but how are legal practitioners overcoming them?

Unsurprisingly, many lawyers expressed concerns about the perceived risks of using AI. Hallucinations were the top concern (78%), followed by leaking confidential data (52%) and individuals becoming too reliant on AI (48%).
The end goal, however, shouldn't be 100% accuracy for everything, says West from Mishcon de Reya.
"It's unfair to expect AI tools to achieve 100% accuracy where humans don't; a more sophisticated view is whether the tool can deliver a good enough output, or whether the tool can help lift the quality of a junior employee's work closer to a more senior employee."
AI could assist junior lawyers or smaller, busy law firms in enhancing their work quality, potentially improving their market position.
However, Patel from Eversheds warns that if the output contains inaccuracies or the legal terms used are not specific or correctly used, it may increase legal risk and may require significant effort to refine and redraft.
"It's important to balance the benefits of a good starting point with the effort needed to finalise it and understand when the balance tips in favour of the AI tool's value."
Interestingly, almost three-quarters (71%) of respondents said they would be somewhat or completely confident using AI-powered tools grounded in legal content sources.
Almost three-quarters of UK lawyers would be more confident using AI tools grounded in legal content sources
Hodgson from Linklaters says:
"One of the ways we seek to reduce risk is through efforts on adoption such as training, communication and using vocal champions to explain the benefits and address any concerns."
Regular update meetings and transparent reporting on the progress and impact of new ideas are also crucial to mitigating risks, she says.
Finkler also highlighted that being risk-averse can be a barrier to innovation and adoption in itself.
"We ensure that the data principles and risk assessment tools we have in place are robust, to help us effectively manage risk," she says.
However, Finkler says her firm has established a culture in which they can fail fast and learn quickly.
"We try things, establish which best fit the needs of our lawyers and our clients, and if necessary move on."
Transparency with clients is also an important way to reduce risk. In-house lawyers expressed a strong demand to be informed if the external advisers who they are working with had used AI. Four-fifths (78%) of in-house teams expect to be informed, whilst only 62% of those in private practice think their clients want to be informed.
Four-fifths (78%) of in-house lawyers expect to be informed if AI is used by external counsel
Hodgson from Linklaters says: "Firms are going to have to work closely with clients to identify what makes their firm unique and where increasing automation will not impact established relationships and trust."
Final thoughts: The time to act is now
AI is already transforming the practice of the law, but whether firms emerge stronger or struggle to keep up depends on the choices they make today.
The tipping point is here. Those who embrace AI strategically and measure its success will gain a lasting competitive advantage. Those who hesitate risk inefficiency, talent loss, and falling behind in an AI-driven profession.
Leaders must act now: ensure AI adoption is purposeful, prove its value, and create a clear measurement framework. The future of the law won’t wait.

Methodology

The survey was conducted among legal professionals in the United Kingdom and Ireland from January to February 2025. There were 887 complete responses which were recorded and analysed. Surveys were conducted in English.