Managing your leadership brand

Produced in partnership with Beth Pipe FCIPD of OnLive Learning

Practice notes

Managing your leadership brand

Produced in partnership with Beth Pipe FCIPD of OnLive Learning

Practice notes

This Practice Note explains what personal branding is and why having and maintaining a strong, authentic personal brand is important for leaders.

Branding, personal or otherwise, is not the same as reputation although both are closely linked concepts:

•
branding—the continuing process of establishing a set image or impression in the mind of others about an individual, group or company
•
reputation—the beliefs or Opinions that are held by others about someone or something

Personal branding

It used to be the case that only products had a brand, but over recent years, with the evolution of Social media, the idea of people having their own branding has rapidly developed. Managing your own personal brand is now hugely important, and how. How people perceive you really matters.

Having a strong, authentic personal brand is important for anyone trying to make their mark on the world and should be a key focus for leaders or anyone wanting to progress into a leadership role.

Recruiters will look for your digital footprint, and that includes your carefully cultivated

Beth Pipe, FCIPD

Learning & Development Specialist/Director, OnLive Learning

Beth is a Fellow of the Chartered Institute of Personnel and Development (FCIPD) and has spent over 25 years specialising in Learning and Development. During that time she has worked across a broad variety of different industries and has, for the past 15 years, worked closely with a number of well known law firms; this has involved putting in to place systems and structures to encourage, enable and track the effectiveness of learning activities.

Adept at face to face course delivery, and always enjoying excellent feedback, Beth is also accomplished at online delivery and created OnLive Learning in response to the challenges presented by the 2020 Covid-19 restrictions.

Beth has written extensively for ��Ƶ on subjects such as Performance Management, Managing Change and Stress Management.

Away from her training delivery she is a published author writing about local history, hiking, wildlife and the outdoors and is currently working on her eleventh book. She is also an experienced radio presenter hosting two shows each week on Lake District Radio.

Jurisdiction(s):

United Kingdom

Key definition:

Opinions definition

What does Opinions mean?

Article 288 TFEU on legal acts, allows EU institutions to adopt opinions. Opinions are non-binding instruments which do not have any legal force but are merely persuasive. They simply allow the EU institutions to make their views known and to suggest a line of action without imposing any legal obligation on those to whom they are addressed.

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