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Moonpig Group plc commenced unconditional dealings on 5 February 2021 with its entire share capital to the Main Market of the London Stock Exchange (LSE). This followed the company’s   on 2 February 2021 that its offer price had been set at 350 pence per share, giving the company a market capitalisation of £1.2 billion. Moonpig subsequently experienced a 25% increase in share price shortly after floating, setting it up as one of a handful of IPOs with a market capitalisation over £1 billion in the last three years. The news also comes at the same time as Dr. Martens’ to trading to the Main Market on 3 February 2021, which saw the bootmaker join with a market capitalisation of around £3.7 billion, and a subsequent increase in its share price of 14%.

Companies with an online presence are doing even better than expected, as shown by Moonpig, which was predicted to raise £422 million and was supported by cornerstone investors BlackRock and Dragoneer, which took £130 million of the shares offered. Moonpig’s prospectus stated that its success ‘depends on the continued growth of the online gifting market and the corresponding shifts from physical to online purchasing by customers’. OC&C Strategy Consultants, an independent and global strategy consulting firm which prepared information on the market and industry for Moonpig, ‘estimates that the online portion of the cards market in the UK is expected to grow from approximately 10% in 2019 to approximately 20% in 2024’.

For more information on these deals see our news stories: Moonpig confirms its intention to float and Dr. Martens kick starts the new year announcing its intention to float on Main Market of the LSE. A full transaction break down is available in our deal analysis tool (a subscription is required).