Deepfakes


Produced in partnership with Oliver Lock of Farrer & Co
Practice notes
Artificial Intelligence Guidance on Lexis+

Deepfakes


Produced in partnership with Oliver Lock of Farrer & Co

Practice notes
Artificial Intelligence Guidance on Lexis+
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This Practice Note provides a summary of UK Law as it applies to the use of deepfakes. A deepfake is a form of audiovisual content that has been generated or manipulated using artificial intelligence (AI) that misrepresents someone or something. The Practice Note covers: what a deepfake is; how deepfakes work; and uses and Applications of deepfakes—such as for entertainment, parody, political satire and healthcare. It also looks at the application of UK law to deepfakes, what social media platforms and search engines are doing to counter the issues created by deepfakes, and future technological Controls including problem areas concerning technological and legislative or common law controls.

What is a deepfake?

The term deepfake is a portmanteau of ‘deep learning’ and ‘fake’. In its Deepfake Defences Discussion Paper, Ofcom defines a deepfake as ‘a form of audio-visual content that has been generated or manipulated using AI that misrepresents someone or something’.

Deepfakes often feature individuals in the entertainment, fashion, or sports sectors. Increasingly, major industry players such as Disney are actively developing

Oliver Lock
Oliver Lock

Reputation Management Lawyer, Farrer & Co

Oliver provides bespoke and innovative reputation management advice to high-profile individuals, family offices, charities, corporations and executives. He has particular expertise advising those in the entertainment industry and luxury brands sector on how to manage and respond to sensitive issues where there is a reputational risk.

Oliver's experience includes privacy and defamation, contentious intellectual property law, data protection, Artificial Intelligence, harassment, blackmail and general crisis planning. He has particular experience of advising those in the film, television and theatre industry who are the subject of unwanted attention whether from the mainstream media, online attacks, paparazzi or obsessed individuals.

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Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Application definition
What does Application mean?

Interim applications in civil proceedings are governed by the cpr provisions relevant to the specific type of application. Interim applications include those for extensions of time, summary judgment, security for costs, injunctions, amending a statement of case, etc.

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